A great video shoot doesn’t hinge on big budgets—it hinges on smart planning. In this guide, we share 10 insider tips every CMO should know to ensure their next production runs smoothly, stays aligned with campaign goals, and delivers assets that perform across channels. From pre-production prep to post-launch ROI, here’s how to make video work harder for your brand.

Discover the top five video marketing trends shaping 2025, from AI personalization to short-form content. Learn how brands are using video to drive deeper engagement, build trust, and convert customers across the funnel.

Discover how Visual River’s blog turns expert video strategy, storytelling craft, and Philly grit into a high-ROI content resource for modern marketers.